How Retail Packaging Affects Your Sales
The way the product is presented to the customer is the whole essence of packaging. It entails the physical appearance that will make the consumer select it and leave the other products. Customers might end up buy more than they should have just because the packaging has been made appealing and more attractive. According to the existing research carried out, many consumers will buy out of impulse just because they liked what they saw. So if you want your sales to shoot up, you better get that awesome packaging technique going.
The most important thing about packaging is the message it sends to the consumers. For all those who can read, the message should be clear and legible. It is not a must that you use writings, you can as well use logos and symbols that are not difficult to interpret. A clear message will have consumers trusting the brand than other products that do not have clear package descriptions. The message should state clearly its brand, who it was made for and how to use it.
The color of the package is another detail that must be considered. The color of the package speaks volumes about the product. Each color will have its own charm. Each color has its own message that the consumer will recognize. The logo design, the message, instructions, ingredients, contract address and every message on the package will have a set color. Take for example the color for cleaning products and foods and you will see that they differ from children’s products.
Another important detail during packaging is the shape of the package. Different shapes tend to show what is inside the package. You might find a toothbrush , round ball, toothbrush, toy plane, a curvy bottle, etc. The gender the product was made for might also be visible on the product. For this reason, the targeted gender will be more appealed to purchase the product than the other gender. A product packaged with grips for handling will have more appeal than the other with none.
Once you have adhered to the above guidelines, you have to be careful not to overdo the whole concept. A complicated design will be expensive to apply, and in the end you might end up losing your customers. Thus, just keep everything simple. It is easier to remember a simple designed package than a single one which is complicated.
In conclusion, consider the impact of your package to the environment. Recyclable packages are becoming common each day. You can also package your products in a package that can be used long after you have used the product. Your package must also protect the product inside. The package you design must be secure in all aspects.