Killer Tips To Sell Your Property Quickly For The Maximum Value

If you’re thinking of selling your home, first check out local market conditions for your neighborhood. Depending on your area, there may be better/worse times to sell. If you’re ready to sell, here are some how-to options and common sense tips.

1. Sell the home yourself (FSBO)

If you are inclined to sell the home yourself, you will be the responsible not only for marketing your property, but for supplying all real estate documents related to the transaction—including inspections, appraisals, etc. The process can be daunting, but there are numerous books and websites to assist you.

2. List with a Discount/Flat Fee Broker

You may also choose to use a discount or flat fee broker to help you sell your property. Many discount brokers are able to assist you with marketing, open houses, disclosures, title/escrow, etc. Make sure you understand what services are covered under each pricing plan. Find out if your listing will be posted on a website, what signage will be available or if your home will be registered with the MLS (multiple listings service) in your area. Each broker is different, so it’s a good idea to get references from former clients.

3. Utilize a Full Service Real Estate Agent/Brokerage

If you want to market your property to the largest pool of possible buyers, list your property with a full-service real estate broker/firm. But before you pick up the phonebook or check that postcard you received in the mail, be sure to interview more than one agent/agency before signing.

Find out if they are a member of the NATIONAL ASSOCIATION OF REALTORS, a trade organization of nearly 1 million members nationwide. Members of NAR subscribe to a stringent code of ethics to guarantee the highest level of service and integrity. You may also want to know if they have any special designations, such as GRI and CRS, which require real estate professionals to take additional specialized real estate training. In addition to qualifications, you should check an agent’s references. Make sure to speak with former clients to see if the agent is responsive and available to keep you up-to-date with progress. The agent you select to handle your listing should, at the very least, be able to:

– Prepare a detailed marketing plan for your property, including online and offline marketing
– Prepare a Comparative Market Analysis (CMA) of properties in your area that have sold, as well as properties currently listed
– Help you determine the best selling price for your property
– Provide advice on suggested property improvements

However you choose to sell your property, here are some simple tips that can help you sell in the least amount of time for the maximum value:

1.) Make sure your listings look great. It’s amazing how many listings have fuzzy photographs, unattractive pictures, or little to no description. Make sure your MLS listings highlight the most attractive features of the house using proper angles in the best light. If possible, use Photoshop to remove unwanted items inside and out for a clutter-free look. With a few clicks, you can even turn a gloomy sky into a sunny day.

2.) Make good use of directional signs. If you’re having an open house, use directional signs on a main street. If your property is a little out of the way, you’ll have to use dozens of signs in order to lead people from the nearest main road to the open house. Consider tying balloons to your sign and use bright colors and large font to make sure your signs can’t be missed.

3.) Use professional signs. Avoid using cheap, “For Sale” signs you can buy in any hardware store. They are undistinguishable and unprofessional-looking. Instead, have your signs professionally made and make sure you get a solid metal-framed sign that comes with a flyer holder. This allows you to put a small flyer for the property right in the sign. Even when you’re not there, people can drop by and take out a flyer to take home with them.

4.) Make your flyer outstanding. Make sure your flyer is full-color and includes high-resolution photos of the interior of the home. If you want your property to sell, keep the copy interesting and outline all the benefits of the home. Allow your tenants or potential buyers to really imagine themselves living in the property. Don’t be afraid to invite people to “imagine yourself sitting on the deck of this wonderful, Victorian home… ” In other words, don’t be afraid to let your personality shine through when writing your brochure.

5.) Know your market. Prepare a Comparative Market Analysis (CMA) of properties sold in your area including properties currently listed. Find out what other similar houses have sold for and have those examples ready to show potential buyers.

6.) Decide on your minimum price. Very few homes sell for the asking price, so keep in mind the lowest price you are willing to accept and be prepared to negotiate with any buyer who makes a reasonable offer.

7.) Clean up as much as possible. If buyers fall in love with the house before they even enter it, they’ll forgive a lot of problems. You may want to paint walls (neutral colors are best), or spruce-up wallpaper or install a new mailbox. Replace old flooring and worn carpets. Check and repair damaged or unsightly caulking in the tubs and showers. If possible, hire a cleaning service. Display your best linens, towels, and shower curtains. Make up beds and put fresh flower arrangements on the table. Make sure there are no offensive odors in the house. Odor is the first thing buyers notice, and often a permanent turnoff. Put away or pack small appliances and other items that might be sitting on countertops or tables throughout the house. You want buyers to visualize the space in each room, so remove as many smaller items as possible. Also, it’s a good idea to remove framed pictures and other personal items from walls, shelves and book cases for a crisp, clean look. Move excess furniture to make rooms appear more spacious. Replace heavy drapes with sheer curtains to let in more light. Clean-out and organize closets. Store boxes in an out of the way location. You may also want to rent a temporary storage unit while you de-clutter every part of the house.

8.) Clean up the outside. The right landscaping can enhance the curb appeal of a home. Eliminate weeds and patch any unsightly bare spots. Bushes that have grown to cover windows should be pruned to allow light into the home. Fill-in bare spots with small shrubs or colorful, fast growing annuals—such as petunias. A few well-placed flower pots by the front door can be very inviting. Today’s buyers want low maintenance. Your goal should be a beautifully maintained yard that looks easy to care for.

9.) If you or your agent aren’t getting many calls, find out why. Is more advertising necessary, or is the price too high?

10.) Listen to comments of prospects. They will be more objective than you. If you hear several times that the kitchen is dark, get out the white paint.

11.) Find out what the average sales time is in your area. If your house is taking longer than average to sell, there is a problem. Usually, it’s price.

12.) Be sure to ask your real estate agent what they plan to do – before you sign a listing agreement. Write down what they say and hold them to their promises.

13.) For known problems, such as an old roof, get estimates for repairs. The sellers may want a $7,000 allowance for a new roof – until you show them several estimates for $4,000.

14.) Do any improvements that can realistically get you a two-to-one return on your investment. If $300 to seal the driveway is likely to add $600 to the sales price, do it. Consider first those things that are most visible.

15.) Above all, understand your property’s real estate value. The value of your home has far more to do with market forces, comps and buyer perceptions rather than what you’d like to believe your home is worth. What you enjoyed about your house is irrelevant when it’s time to sell. Think in terms of what other people want. With a little homework, and using these tips, you can improve your odds of selling your property quicker and for the best price possible!

Technology and Tools to Boost Up Your Real Estate Dealings

The real estate world has seen a dip in the dealings be it leasing, buying or selling, especially in the recent times. In today’s tough economic times, making a new customer is challenging and so is retaining an existing one. Real estate agents have to be at their marketing best at all times and for it they need to be tech friendly.

You might be the best at what you do, but until you communicate it in the right way with the right tools, your efforts might be getting wasted. Technology and communication need to go hand in hand and failure in this issue can see you lag behind compared to your competitors. More importantly, there needs to be a balance between the two and to bring that balance in your profession you need to be working on both the aspects simultaneously. Everything from client communication, connecting with new customer database, sales pitch, after sales service and other such interactions need to be done effectively with the help of technology.

Being in the real estate business, you might have noticed that the presentation or bidding of a real estate agent lacking in the technological aspect affects the whole deal. So instead of avoiding technology why not adapt it to fare better as it will assist you in ways you couldn’t have thought possible. All you need to do is incorporate a few of the technological tools in your everyday dealings making it swifter for you and effective for the customer.

Here are some tips to get you started.

  • Smartphone

If you are still using your old mobile phone it is time you switch to a smartphone with a data plan that lets you incorporate database tools. It will prove to be really helpful when you need to contact your prospective clients no matter if you are in the office or out on the go. You can do it all from your smartphone be it sending or receiving emails, browsing property websites, downloading real estate related news apps, communicate instantly no matter where you are.

  • SMS marketing

SMS marketing is an highly effective way to keep in touch with your regular clients and even getting acquainted with new ones. Make it a part of your client communication strategy where you can send notifications, inform them about new properties on the market, send reminders for installments, invite them for property related events, send them links, details and other market related information.

  • Email communication

Emails have become an essential feature when it comes to client communication. It is a quick and convenient way to reach out to property agents, builders, customers especially when it comes to commercial property clients. Make sure to use the best data software for both your computer and smartphone so you can send and receive e-mail even when on the go.

  • Software

Many software packages are especially designed for the real estate industry and are available at affordable prices to assist the real estate professionals. You can integrate it in your system for database entry, facilitate management of broker, staff, leads, quotes, customer account, auditing and other processes. The softwares are designed to meet the ever-growing demands of the real estate industry and can be used by all, developers, builders, contractors, infrastructure developers.

  • Website

Your personal website can boost your clientele and your work reputation as it will be easy for clients to know all about your work increasing the trust and dependability factor. They will have a gateway where they can access your property listings and inspection information related to all the properties that you have on offer.

  • Presentation software

While presenting a property to many clients or a team you could make use of presentation software with the help of which you can add site photographs, 3D images, manage content, basically create an awesome visual experience for the client giving your property bid a boost.

All these and more can be a part of your everyday dealings when it comes to presenting, negotiating, selling or closing a deal. Like every other field, real estate too is embracing technology and it’s time you too go for it.

Successful Marketing Ideas for Home Builders

Home building and selling has the potential to be a lucrative business if (and it is a big “if”) there are regular inquiries translating to orders that result in steady revenues. Given the competition, it is sometimes challenging to get new customers. Customers have become more knowledgeable. In this scenario home builders need to put in extra efforts to market themselves and increase their steady stream of orders.

Stand out and specialize

A builder must create value and bring something special to the table. He could, for instance, join the niche of luxury custom home builders with attendant high returns and a reputation that earns new clients. This is not easy to achieve.

* However, what a builder can do is he can specialize in green building technologies and point out how his knowledge will result in homes that are more comfortable to live in as well as less energy hungry.

* There is practical wisdom enshrined in traditional building practices such as “Vaastu” from India. He could blend these principles with contemporary methods to create a unique image of his organization.

* A builder can also offer specialized lighting and ventilation guidance incorporated into the plans that will be perceived as giving value.

* He could also add landscaping and harmonizing exteriors with interiors as a skill.

* Custom designing service would also help a builder develop an identity of his own.

In fact, concentrating on offering custom luxury homes with special green building features, landscaping, lighting and interiors would lead to better long-term revenues and growth. If he gets one client, that new client is likely to refer him to others.

Going online

Buyers are searching online so it follows that builders too must be online in order to be found. A website is indispensable for online marketing efforts and the site must be Search engine optimized, full of informative content, spectacular imagery as well as video walk through.

* In addition to a regular website, deploying a property specific mobile responsive website gets more leads. The mobile site should show images, possibly a video and description as well as contact details in addition to testimonials from clients.

* Registering and listing property and agency on Yahoo Local and Google local, on maps and in local directories is foundation to local marketing. People usually use smartphones to find property in their vicinity.

* Writing and posting informative articles and blog posts

* Leverage social media to create an impression that the builder is an authority on his topic, hold contests online, give freebies for recommendations and plenty of other activities to network.

* Email newsletters are effective since it helps build one-to-one connection. Visitors to your website could be invited to sign up for newsletters and receive offers as well as information. Should a prospective buyer show interest, responding promptly and then maintaining the connection is vital for conversion.

Where Can Real Estate Agents Find Content For Social Media Marketing?

It’s Monday morning, you’re staring blankly at your computer screen as you try to write you social media posts for the week. What should you post? A cat meme? Another inspirational quote? A link to your MLS listing?

Marketing messages should be consistent across all marketing channels. So instead of stressing out about creating brand new content for social media, simply look at the marketing you are already doing and find easy ways to optimize it for social media. Did you recently send a direct mail campaign? Do you send a weekly enewsletter? Are you running an ad in the local paper? All of these marketing pieces can provide great material for a social media post. By keeping your messages consistent across all channels, you create brand consistency which helps build brand recognition and trust.

Below are some common printed and mailed pieces that real estate agents use on a regular basis and suggestions on how to put these pieces on digital channels.

Open House Invitation

Create an event through your Facebook page to invite your followers to an open house. Then post a link to that event on Twitter, Google+ and LinkedIn. During the Open House, be sure to encourage people to follow you on social media.

Just Listed or Just Sold Postcard

Use the exact same pictures and messaging from the postcard to create a blog post. Then share a link to that blog post your social networks. Engage with your followers by asking them which room is their favorite or have them guess how much they think the house was sold for.

Property Flyer

Select one or two of the best photo from the flyer and put them on Instagram. Include a brief description (2-3 sentences) and some hashtags to make your photo more easily found by people who aren’t following you yet.

Testimonials

In the experience section of LinkedIn you can upload a digital version of testimonials from clients in document and video form. You can also connect with past clients and ask them to leave you reviews directly on LinkedIn.

Trifold Agent Brochure

Nearly every social media site has space for a bio, or an “about me” section. Instead of writing a brand new bio for each one, take the text from your brochure or listing presentation and modify it for each social network.

Don’t kill yourself trying to create completely original content for every marketing channel. Instead, take one basic message and optimize it for each channel. Not only will this save you time, and your sanity, it will create brand consistency and the repetition will motivate your target audience to act.

Tips For Real Estate Agents – 5 Tips For Higher ROI

If you are a real estate agent but so far have lack-luster results; chances are you could use some advice. Likewise this advice can be helpful if you are just beginning your career. Our tips could be the difference as to whether you make it or break it in your career no matter how long you’ve been on the job. So sit back and relax and read our article on this subject.

One way you can accomplish this goal is to be more accessible on the Internet. In today’s world of marketing it is crucial to have a strong Internet presence. This applies to the real estate world too; including the agents. Whether you own your own business or simply have a lot of input with the boss; we would urge your company to have a website. This website ought to be easy to access and to use. Additionally you will want to have as much information on it as possible. Whenever you can, post pictures of the homes you are selling and/or of yourself. Accessibility is the key and these days that is best accomplished by being on the Internet.

While we are discussing your Internet presence; let’s talk about the importance of Internet-accessible reviews for yourself and/or your company. Nowadays nobody will hire you without first seeing many positive reviews. Those reviews are typically found on your favorite search engines. While you do not want to have bad reviews on the Internet; it is inevitable that you will have at least a couple of them. If your bad reviews are excessive you will lose businesses. The key here is to do everything within your power to ensure you get at least a high percentage of good reviews. Those will offset any bad ones.

Another suggestion we have is to know what you are talking about. Not only must you understand how to sell a home or commercial building; you must be able to navigate your client through the entire process. More than likely your client will not know a thing about real estate. Therefore it will be up to you to explain every step of the way to them.

One final tip we have for you is that you should have a deep passion for real estate. If you do not; you should find a different career path. Clients will be able to tell if you truly love your work. In turn; that will prove to them that you care about them as a client, then you will get more clients. On the opposite end of the spectrum; if this is merely a job or a hobby for you, that will be apparent too. In that case clients will feel that you don’t care if you give them great service or not. Then you will lose them to real estate agents who do possess this passion. This is not necessarily something you are born with. It is frequently an acquired passion. However, it must be present if you want to succeed.

Best Marketing Ideas in Residential Real Estate

f you are just getting started in real estate, you might need some ideas on how to get started with marketing. Conversely, you might have been in the business for a while and you have noticed your business has stagnated, so you are looking for a jump-start. Read on to learn some of the best marketing ideas that you can start using right away.

Love your listings

One of the biggest ways you can market yourself is to write really good descriptions for your listings. Your listings need to go way beyond lots of good photos. You often don’t have much room for words in your MLS listings, so highlight all of the really good features. Put the basics into your property details area and that way you can use the description area for the interesting parts. Showcase all of the unique aspects, like an older home with a garage, or a large pantry and recently upgraded appliances.

Does your property have stunning views, or does it receive lots of natural light? Those are things to highlight, too, that will draw people to your listing. Let your description paint a picture with your words, so anyone reading it will know what the house will look like.

An oldie but a goodie

Other ways to market yourself include some of the old standbys like direct mail. The reason they work year after year is because they can still reach thousands of people quickly and extend an offer which they might not need to take advantage of today, but they just might need to in the future. A solid newsletter filled with good information establishes your credibility as someone who knows your area.

Don’t be afraid to ask for referrals from your satisfied customers, too. Few things are as successful as word of mouth advertising.

Getting social

Another option you have is using social media. Facebook is a great way to reach people with more than just your newest listing. Keep them engaged with interesting news articles or tasty recipes that they will want to share. That sharing also means your name gets shared on other pages – it’s a subtle form of marketing, but it gets your business name out to a lot of people. Facebook also makes it easy to invite people to like your business page by importing your e-mail contacts and allowing you to send invitations to your personal page friends.

Twitter is a lot of fun to use when you just want to have something short and intriguing to say. You don’t even have to spend a lot of time on your social media pages. There are programs that can help automate your posts, so you can spend an hour or two, once a week, finding great content that you send out throughout the week. Be sure, too, that you add links on your webpage to your social media platforms.

Your best bet is to just spend one day a week on your marketing, and the rest of the time you can focus instead on your business. That one day will help you be focused and creative with regards to your marketing. You may also find that one technique works better for you than any other, so you can devote your attention to it after you’ve had a chance to practice. Relax and have fun with your marketing – it will show in your words!

Top 5 Ways To Improve Your Real Estate Direct Mail Marketing Repsonse Rates

Starting wholesalers are often overwhelmed by the task of crafting an impact-full real estate marketing letter. Lacking experience, it is difficult to guess the impact the various content items might have on lead conversion. Adding to the challenge, there are countless sources for advice on marketing content and combining or sampling the recommendations yields a marketing piece that’s unnecessarily long, complex or ineffective.

Marketing materials are usually near the top in terms of the most costly business expenses. Given this fact, its clear that a bad run with poorly constructed marketing campaigns can be enough to sink a new business. Unfortunately, it is very difficult to isolate the root cause of lackluster direct mail marketing results. The investor may unknowingly blame the target market segment for the results and redeploy the same bad marketing to a new segment. Avoid the guesswork and these costly mistakes by implementing the 5 key principles explored in this article.

Personalize Your Letters

It is important to personalize each of your marketing mail pieces. Think about it, when you pick up your mail, you tend to sort through and discard any items that are clearly junk mail or mass mailers. The same fate awaits your marketing pieces if they fail to pass the junk mail smell test. To avoid the discard pile, and increase the odds that your marketing is viewed, use mail merge techniques to personalize each letter. It doesn’t need to be complicated or extensive to be effective. Many times, simply addressing the owners by name on the envelope and in the letter are enough for the recipient to realize the letter and enclosed offer are meant for them. It is also good to specifically mention the property that you are interested in within the letter.

Keep it Simple

Once opened, your marketing should be so clear and simple that your prospects are able to glean the benefits of your offer at a glance. If your lead is reading your marketing piece then congratulations you’ve made it past the first obstacle which is getting them to open the letter. It would be a real shame to lose that momentum with a complicated, hard to digest letter. If the benefits aren’t clear and it’s difficult to digest the letter will get tabled or worse, discarded.

Add a Call To Action

Effective marketing includes a call to action that compels the consumer, with easy to follow instructions, to do take action. Remember, that most recipients will dis-guard your letter as it doesn’t appeal to them in some way. A smaller portion will file your letter for reference when the time is right for them to take action. Others may set it down with good intentions to return to it but they never will. For that very reason effective calls to action often include a fear of loss that suggests the reader take action now or risk losing the promised benefit. Fear of loss is a powerful emotion that serve as the nudge to get them over the hump.

Multiple Contact Options

To improve the odds that your prospects will take that all important step to contact you it is helpful to provide several means to contact you. This will to cater to the many ways people prefer to interact including phone, email, social media, entering data online, and mail. The many contact mechanisms also allows them to choose the method that is most convenient to them which improves the odds that they’ll make the effort to contact you. As an example, an individual who works nights may need to sleep during the day and won’t be able to have a phone conversation when you would typically speak to your other clients. They may choose to contact you via email, which you can use to communicate asynchronously.

Split Test Your Marketing

The last and perhaps the most important principle is testing. I would encourage you to adjust your marketing pieces incrementally and test the resulting response rates. As an example, you could send two different marketing pieces to the same subdivision. This is called split testing and will allow you to measure the differences in your lead conversion while excluding broad differences such as demographics.

Keep these five principles in mind when you prepare your next marketing campaign and you will be well positioned for continued growth.

Digital Marketing – A Fantastic Way To Boost Real Estate Sales

The real estate industry in India has found out a new and effective way of marketing that is known as Real estate marketing. Today our country has more than 200 million users online and it consists of people of high net worth, lower middle class and middle class people. Real estate companies in India are paying about 25% of their marketing expenditure on digital marketing. Today each and every customer does an extensive online research before purchasing any product.

There are various ways to boost online sales with the help of digital marketing.

• Blogs are the Most Effective Way

Where any high-valued product is involved, in-depth details of the product help the customer to take better and informed decisions. Therefore, it becomes important to develop blogs on your products and FAQ’s related to the sector. Try to conduct a survey within your present customer base. Jump into the deeper questions and mention answers for all of them on your blogs. Search for the trending topics like in the past few of the banks reduced the interest rates on home loans. Such type of news should be always be presented in an effective manner.

• Develop Your Strategy and Campaign from Conversion Perspective

It is very important to do all the promotional activities from conversion perspective. There is no meaning of any campaign if it doesn’t have any call to action. You have to tell your audience, what they are supposed to do after watching any video or campaign. Hence the phrases like “call to”, “visit here”, should definitely be used. Be creative in the campaigns, but tactfully keep the customer engaged and induce him or her to contact you. Do not compromise on the creativity because it is the key to any marketing strategy.

• Engage Your Customers Wherever Possible – Email, Blog, Social Media, Forums etc.

You can track customers over internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You have to just join all these and you would find more and more people searching for you. Engagement is the quickest and the most effective tool to find an audience and this is done by various methods like blogs, info-graphics, videos and you should start any campaign, keeping in mind the end result of the same like sales, loyalty and identity. These engagement techniques are effective and if done at the right time, would take your business to new heights.

• Second Screen Marketing for Real Estate

India is witnessing a new wave in technology and smartphones are the first ones. Today, more than 90% of the youth have smartphones and so it becomes essential for real estate companies to implement second screen marketing strategy and should have mobile responsive sites. It should make groups like Whats App etc. and social media platforms like Instagram, vines. Real Estate Developers target both desktop and mobile customers and in a very short span of time, the results would be in front of you.

The Top Five Real Estate Markets in the US

Texas is hot. Not just in terms of what the thermometer says, but also in terms of real estate. Three of the top five real estate markets in the U.S. right now are all in the Lone Star State. But if wide open plains or the Gulf Coast don’t appeal to you, don’t worry, there are other cities for you to consider. Let’s dive in to learn more about the five best bets for real estate.

1. Denver. Now that the economy is perking up, home prices and housing demand are both on the rise in the beautiful Mile High City. Unlike pre-recession levels, however, oil companies do not dominate the employment market as much as they did, so the Denver economy is not as volatile as it once was. Plus, the housing areas around the country that fell the hardest when the recession hit were the first to start to recover. Once those areas balanced back out, it was time for other markets to grow. Denver has seen home sales increase 4.6% over last year, and home prices increase 9.2% in the same time frame, making it one of the single hottest real estate markets around.

2. San Antonio. The first Texas entry is for an area with a robust economy and reasonable home prices. Home prices here have still risen 4.3% over 2014 levels, and sales overall are up 5.5%. San Antonio has also outpaced the nation in terms of job growth, posting a mere 4% unemployment rate earlier this year thanks to adding additional types of businesses besides oil so instability in the economy has been reduced.

3. San Jose. It has been well noted recently that the entire Bay Area has been extremely popular in terms of housing. Bidding wars have broken out over homes, and houses are selling within days of hitting the market, even fixer-uppers. San Jose, just to the south of San Francisco, has a median home price of over $680,000. High tech is king once again, and that brings people to the area. Workers are looking for places to live, leading experts to predict that home sales will increase 7% this year over 2014.

4. Dallas. Next on the Texas three-step is the home of the Cowboys. In the last few years the price of oil has fluctuated, but Dallas has made it a point to stay strong despite the deck it was dealt. They have added jobs at a rate that outpaces the national recovery, and home sales are back to pre-recession levels. Prices in Dallas are up 7.3% over last year, and the predictions are that these economic indicators will remain true for a while to come.

5. Houston. Houston rounds out the Texas trifecta despite being the one city on the list that hasn’t diversified employment much outside the oil industry. Buoyed by the fact that Texas is attracting more people than any other state, sales of houses are expected to be 5% higher this year than in 2014.

There are several honorable mentions, like Des Moines and Minneapolis, the latter of which is a big draw for younger homebuyers, but these five cities are going to be trendsetters this year and will help the overall housing market look brighter for some time to come.

What Is the Best Real Estate Website Design?

Aiming for the best real estate website design is what every realtor should aim for. Building a real estate website is not enough, it should be well-designed in a manner that will bring you profit as what you are aiming for in the first place. The best real estate website design will give you an edge over your competitors because you’ve designed a website that will help your visitors find what they need easily. People that go through your website should have a great user experience, this way they will not leave your website unless they found what they need and they are done with their purpose.

Best Real Estate Website Design Elements and Integrated Features

Clear Navigation Bar – Design your website in a way that the navigation bar is easily captured by your audience. This helps them find what they are looking for. They can easily learn about your business by going to your “about us page”. People can quickly decide which property to buy once they easily found all the information they needed. Of course, your navigation bar should be placed at the top of your website. Exception the rule is your landing page. Your landing page shouldn’t have a navigation bar to make your audience focus on the information you want them to see.

Virtual Tours – It will be great if you have integrated your website with a high-definition virtual tour. The images and videos that show the whole property and its neighborhood thrilled the buyers. It is nice to show your visitors around without bringing them to the actual place. It will save you time and money. You can get more page views with this feature and leave visitors satisfied. You can ask a professional help to do this for you.

Lead Capture Form – No one can deny the importance of lead capture form in every real estate website. Unlike other niche, real estate website visitors want to subscribe to a newsletter because they want to be notified from time to time on a new listing until they have found what they are searching for, so come on and design a lead capture form that will lead your visitors to sign up. It should be attractive enough to catch your leads attention. The wordings should be carefully chosen. You shouldn’t just simply tell them to sign up here, click here or go here. You should at least explain what they are getting if they do so. It will also be handy to have a telephone number inclusion optional in your form. Always test your form so that you are not missing any leads.

In short, the best real estate website design has the elements and the features integrated therein that makes the life of the prospective buyers easier in choosing a home. A well designed website also helps you and saves you a lot of time and money convincing your leads to get the property because the property will speak for itself with the help of your easy to navigate real estate website.