Why Using Social Media Marketing for Real Estate?

Your potential clients are using social media. Why aren’t you there networking with them? Now that you have an online presence through your website, you might think your web marketing plan is complete and you don’t need SMM – but think again. Agents who are neglecting SMM miss out on lucrative listings, and they lose the chance to connect with potential buyers who are seeking their dream home.

What is social media marketing for real estate?

You, personally, probably use social media every day. You just don’t know it. And, that’s why it hasn’t been working to your marketing advantage. You read and commented other people’s blogs. You use Facebook to keep up with your family and old friends. You tweet on Twitter to say witty things. You’ve watched many videos on YouTube. And, you’re a true fan of blogs. So, time to use SMM for real estate!

Social media marketing for real estate Choices

Here is a short list of just a few available choices of the popular SMM.

  1. Blog for Your Brand – share relevant content with your target market
  2. Facebook Business Page – make “friends” that are interested in your brand, product or services
  3. Twitter Business Account – Share your expertise by tweeting to your online “followers”
  4. LinkedIn – networking for businesses, including B2B
  5. YouTube – market your commercials online for free

Social media marketing for real estate Blog Content

A blog, which is short for “web log”, is an online journal for your SMM campaign. It’s your company’s opportunity to introduce your brand by marketing your niche. Your business blog lets your target housing market get to know you, who you are and what you do through SMM

Get more clients with social media marketing for real estate

Are you looking for ways to gain more clients? Of course, you are! All experts, brokers and agents have a passion for making money. Informative content is what gives you that extra edge in the market. When you provide free, relevant, useful information to your target market, you become an expert in their eyes.

When sellers are ready to put their homes on the market, they will turn to a real estate expert – the agent or the broker who is professional and able to market their homes. Even banks selling REOs use SMM for content to help them connect to qualified agents to provide them with commercial services. Content helps to connect yourself with your readers and turn your followers into actual clients.

Use Your Social media marketing for real estate Now!

Social media is where networks of consumers share details of their lives, including the businesses and agents and brokers that they recommend. SMM for marketing is a great strategy to have online users to share your listings, price reduced posting, announcing great buying opportunities, provide informative blog posts to gain authority within your network. It is today’s digital way of gaining word of mouth advertising to potentially millions of online consumers. Don’t be a secret agent! Every agent needs social media marketing for real estate to help market their agent’s brand online.

Model Merchandising Tips That Transcend

What is it about a model home that entices potential buyers? Some might think it’s the way the pillows lay or the fabulous furniture that adorns the spaces, but effective model merchandising goes deeper than aesthetics. It’s about the understanding of the prospective homeowner’s desires and demands as well as the execution of portraying them, not only in the furniture, art and accessories, but in the detailed planning of the floor layout. As a merchandiser, we’ve developed five design features that should be addressed when merchandising a model home to assist with successful sales.

Scale and Space Planning:
Knowing how the potential buyer might typically use or envision each room and space is important to understand before diving into design. A home’s flex space might be best used as a study or reading room for the active adult buyer, while a growing family might use the space as a craft or play room. Once objectively figuring out each room’s function, furniture placement and the size of each piece is vital. Positioning the furniture perfectly and scaling the pieces appropriately promotes good flow and enhances the size of the space.

Thoughtful Design Details:
Every home needs personality, but more importantly, a personality that accurately portrays the prospective buyer. This begins with researching and gaining extensive knowledge about the potential buyer and their wants and needs, as well as the location. From there, subtle design details that depict the buyers’ hobbies and the home’s location create positive memory points. This could be pictures of a nearby landmark, thoughtful coffee table books about the surrounding areas, or even a themed child’s room pertaining to activities offered in the community.

Creative Use of Color:
Color is an effective and inexpensive way to transform the look and energy of a room, so be sure to consider how you want visitors to feel when touring the home. Lighter shades create an open, airy and calming feel, giving the illusion of a larger space. Bolder colors can create a vivid effect and vibe when used in a smaller setting. In a larger space, dark or bright paint colors draw the eye to focus on a particular feature or architectural element. Accent colors or designs on walls, ceilings, doors or shelving are all unique areas to add a daring and dramatic effect.

Lighting, Lighting and Lighting:
Seize the opportunity to let interiors shine! Simple solutions such as keeping windows clear of bulky furniture, not allowing drapery to move too far into window space and keeping blinds open will add loads of natural light and make a room look brighter and bigger. Decorative lighting, such as floor lamps or table lamps, can pack a punch by creating character or highlighting a unique piece of art or accessory. And, as far as overhead lighting – don’t skimp!

Timeless Trends:
Design that is “too trendy” can cause potential homeowners to shy away as they develop a natural fear that the home isn’t meant for them or their family. Along with recognizing this, buyers do demand updates and would like newer features within the interiors. Finding the balance between “new” and “too new” can be a challenge, but if the design succeeds at incorporating timeless trends or eclectic touches, it evokes a sense of safety, while still feeling edgy.

As an interior designer and model merchandiser, it’s vital to work hand-in-hand with the builder to fully understanding the demands and desires of the target demographic. With this and these five features in mind, the design will resonate with prospective buyers, which in turn leads to successful sales!